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Conventional denim production is dirty business and we’re on a mission to clean it up. Here's how we're doing it differently—and why that matters for you.
Better denim starts with better materials. We prioritize certified organic and regenerative cotton — a tiny share of the world's supply — grown with less water and healthier soil practices. That same intention carries through to production: state-of-the-art factories that recycle up to 98% of their water, using ozone washing, air drying, and renewable energy to reduce water and energy use by design.
We work with mills and wash houses that have verifiably reduced chemical use, moving away from harmful treatments common in conventional denim. Our partners are independently tested against leading safer chemistry standards like bluesign, OEKO-TEX Standard 100, and ZDHC — not self-reported claims. Fewer chemicals in your jeans, safer conditions for the people who make them, and lower environmental impact.
We don't guess at environmental impact — we verify it. Using Jeanologia's EIM, the industry benchmark standard for environmental denim wash impact, 96% of our washes score low to medium — meaning significantly less water, energy, and chemicals than conventional denim.
Our denim fabric is rigorously third-party tested multiple times from development through pre-production — verifying durability, consistency, and performance across fabric weight, tear strength, and color fastness. The result: denim built to get better with age, with more years in your wardrobe and fewer replacements.
Overall rating: 4.1415095 / 5 from 106 reviews.
The fit of The '90s Forever Jean Light Indigo is perfect and comfortable, true to size. The length is flattering and a standout feature. The fabric is soft and feels great. The quality is excellent, and the color is highly praised. However, opinions on the stretch and size vary among customers.
Review topics: ["size","fit","feel","jeans","color","length","look","jean","quality","fabric","stretch","legs","style","weight","waist","pants","cut","hips","shape","pair","structure","rise","price","denim","silhouette","thighs","cotton","wash","gap","version"].
"Per my measurements I ordered size 28 but I have to wear a belt with them. They fit nicely very briefly after being washed but quickly stretch out again. I wish I would have gotten the size down because I do really like these pants and appreciate that they are organic cotton."
"These are medium weight, all cotton and loose fitting jeans. I bought the 27 light indigo color. I am usually a size 27 in Everlane denim but these feel overly loose in the waist and hips. Perhaps that is the look they were going for but I would have sized down if I could return them. Bought on final sale so no. Still they are comfortable and can look stylish."
"Excellent quality, but not for me. I ordered my usual Everlane size 28 and these fit oversized on me. I have a 30in waist, and I needed a belt in order for these to stay up. The inseam was way to long for my height 5'3". I could have rolled up the cuffs, but even so, the fit is so oversized that it wouldn't have looked good on me. Better for taller people."
"Fit is odd. Can't figure out where to let it sit on my hips."
"Love these jeans, currently the comfiest in my closet. They have definitely loosened up after a few wears but I really like them. I can wear with a belt higher on the waist and the length is perfect for me, to the floor (I'm 5'6"). If you prefer them tighter then size down. I wonder how well the quality will hold up and if they will wear out in the knees like some other everlane jeans I have. . ."
"perfect fit, look great."
"They have a nice amount of stretch and softness but don’t feel cheap. If you have a small waist and bigger butt these fit perfectly. I’m 5’5 and wear either a 2 or 4 in Abercrombie curve love and I got these in a 27"
"Comfortable and look great. I went one size up to have post partum jeans and these are perfect."
"I love these jeans for horseback riding. The quality is great and I love the stretch aspect."
"Fabric is soft but a little too long for my height which is 5'3."
